BRANDING FOR SMALL BUSINESSES

Build a brand people recognize and trust.

We create and refresh brand identities for small businesses across the U.S. We bring your logo, colors, typography, and visual style together within an agreed scope to give your business a clear, consistent look.

Clear guidance. Practical deliverables. English or Spanish.

Manrope / Inter
Clarity, character, and consistency.

Brand-system illustration · Concept

MORE THAN A LOGO

A clear brand makes every part of your business feel connected.

Your logo is one piece of the picture. A useful brand system brings your colors, typography, visual style, and message together so customers experience the same business wherever they find you.

Look professional

Present your business with clarity and confidence from the first impression.

Stay consistent

Use a visual system that works across your website, social profiles, proposals, signs, and everyday materials.

Be easier to remember

Give customers recognizable visual cues they can connect with your business.

WHAT BRANDING CAN INCLUDE

The essentials for a clear, consistent identity.

Every project is shaped around what your business actually needs. Depending on the agreed scope, your branding project may include:

Logo direction and logo variations

A coordinated color palette

A practical typography system

Supporting visual elements

Basic brand-use guidelines

Organized files for common business needs

Tagline, short description, and three key messages

Guidance for applying the identity consistently

Your proposal will clearly define the final scope and deliverables before work begins.

FIND THE RIGHT STARTING POINT

Branding support for where your business is now.

You need a visual foundation

For a small business that needs a focused visual foundation, a cleaner direction, or help bringing a few essential elements together.

You want to refresh your identity

For a growing business ready to coordinate its logo, colors, typography, and visual direction into one professional system.

You are starting a business

For a new business that needs help shaping its visual identity from the beginning.

These are starting points, not different packages. We review your situation to confirm whether it fits the scope of the Visual Identity & Launch Kit.

FROM IDEA TO SYSTEM

Design decisions that work together.

Strong branding is not a collection of random choices. It is a practical system that helps your business show up consistently without starting over every time.

01 — Recognizable direction

A visual foundation customers can begin to associate with your business.

02 — Consistent everyday use

Colors, typography, and supporting elements designed to work together.

03 — Clear guidance

A simpler way to keep future materials aligned with the brand.

HOW WE WORK

A thoughtful process, explained clearly.

Learn about your business

We begin with your goals, audience, services, story, current materials, and the way you want customers to experience your business.

Define the direction

We organize the visual references and priorities that will guide the identity.

Design and refine

We develop the agreed identity elements, gather focused feedback, and refine the selected direction.

Prepare it for use

We organize the approved assets and explain how to apply the identity consistently.

BUILT FOR REAL BUSINESS USE

A brand should be useful, not just beautiful.

We design with the places your brand needs to work in mind—from your website and social profiles to proposals, signs, and everyday customer communication.

Organized, practical assets

Clear explanations without unnecessary jargon

A visual foundation that can grow with the business

Guidance available in English or Spanish

BRANDING

An identity that feels like you.

The visual foundations and first materials to present your business with a consistent look.

Visual Identity & Launch Kit

US$1,500

Project investment

Two initial logo concepts; we develop one.
Logo and variations in SVG, PDF, and transparent PNG.
Color palette, typography, and an identity guide.
One tagline, a short description, and three key messages.
A business card, an avatar, and two launch posts.
Two consolidated rounds of revisions.

Logo and variations

We present two initial concepts and develop one. Includes the primary logo, an alternate layout when useful, and an icon or favicon, with color, monochrome, and suitable background versions.

Final files

We deliver SVG and PDF vector files, along with transparent PNG files and the exports needed for the agreed uses.

Visual system and guide

Includes a color palette, a selection of fonts with their terms of use, and an identity guide covering logo usage, spacing, colors, typography, and application.

Short brand messages

Includes one tagline—a short brand phrase—a brief business description, and three key messages in one language of your choice.

Launch materials

A two-sided business card for one person, prepared to the printer’s specifications; an avatar; and two static launch posts with short copy in the agreed language. Printing is not included.

Launch materials are delivered as finished images, not editable Canva templates.

Payment in two installments

US$750 to get started and US$750 before we deliver the final files: 50% at the start and 50% before final delivery.

Project timeline

The estimated agency work time is 10–15 business days. You have 7 business days to respond during each revision round, so the overall timeline may extend to 4–6 weeks.

Revisions and approval

Includes two consolidated rounds of revisions to the selected direction. A lack of response does not constitute approval.

Guidance and corrections

Includes 30 minutes of guidance and a 30-day period, starting from delivery of the final files, to correct technical file errors. Subsequent creative changes are quoted separately.

Not included

Does not include printing, business naming, market research, a brand voice manual, trademark registration, advice on legal rights, editable Canva templates, or social media management.

This package is not presented as a comprehensive brand strategy and does not imply exclusivity or automatic trademark protection.

BRANDING QUESTIONS

Before we begin, a few helpful answers.

Branding can feel unfamiliar when you have never worked through it before. These answers explain what to expect.

Is branding more than a logo?

Yes. A logo is one part of a brand identity. Depending on the project, branding may also include color, typography, supporting visual elements, messaging direction, and guidance for using everything consistently.

Can you refresh an existing brand?

Yes. We can review what is already working, identify what feels inconsistent or outdated, and create a clearer direction without changing things unnecessarily.

What do I need before we start?

You do not need to have everything figured out. It is helpful to share your business name, services, audience, goals, current materials, and examples of styles you like or dislike. We will guide you through the rest.

Will I receive files I can actually use?

Yes. You will receive the logo as SVG and PDF vector files, along with transparent PNG files and the exports needed for the agreed uses. Launch materials are delivered as finished images, not editable Canva templates.

Can you help if I am starting from zero?

Yes. The Visual Identity & Launch Kit can help you establish your business’s visual foundations and its first presentation materials. It does not include business naming, market research, trademark registration, or advice on legal rights.

How long does a branding project take?

The estimated agency work time is 10–15 business days. You have 7 business days to respond during each revision round, so the overall timeline may extend to 4–6 weeks. A lack of response does not constitute approval.

Do you create ongoing social media content?

Branding creates the visual foundation for future content, but ongoing content creation or social media management is not automatically included. We can discuss any specific assets you need as part of the project scope.

Can we work in English or Spanish?

Yes. We can explain the process and communicate with you in English or Spanish. We can also discuss which language approach makes the most sense for your audience.

LET’S BUILD YOUR BRAND

Ready for a brand that feels like your business?

Tell us where you are starting and what you want customers to understand. We will recommend a clear next step.

Free quote. No pressure. English or Spanish.